Back to team Sasha Astafyeva
Areas of focus
  • Consumer

Sasha Astafyeva

Sasha is a Partner at Atomico based in London where she leads on new investment opportunities in the consumer space. She is responsible for sourcing, due diligence, and managing Atomico’s partnerships with consumer companies, and is passionate about partnering with entrepreneurs who are focused on building distinctive mission-driven consumer propositions and tirelessly obsess over building strong brand identity, forging emotional connection with customers, creating customer value through use of data and  advanced technologies, and earning customer love and trust. 

Prior to joining Atomico, Sasha spent three years as a Principal at Felix Capital in London where she led investments and was on the boards of Mejuri, Adverity and Unmade, and a board observer for Highsnobiety and JobToday. She was also responsible for managing Felix Capital’s investments in Peanut and Shine. Before that she spent extensive time as an operator in startups in the UK and Brazil, as Head of Business Intelligence and Strategy at Lyst, a London-based online fashion marketplace, VP of Finance and Business Intelligence at VivaReal, an online real estate marketplace in Brazil, and at Dafiti, Latin America’s largest online fashion retailer. 

Sasha has an MBA from Harvard Business School and a BA from Middlebury College, and is fluent in English, Ukrainian, Russian, Portuguese and German. 

Sasha has been a globe-trotter since a young age. The first time she left her small hometown in Ukraine, she was 15 years old and won a scholarship to study for a year in … Hawaii! Although she didn’t learn to surf (she was a fearless bodyboarder though!), she ended up developing a huge love for travel, adventure and meeting new people. When she doesn’t physically travel, she travels through reading and playing piano.

Areas of focus
  • Consumer
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